Works About

Design Project: Herbs (*work in progress)

Herbs are versatile ingredients used in cooking, wellness, and lifestyle products like candles, skincare, and home remedies. Despite their ubiquity, they’re often overlooked in grocery stores — typically packaged plainly and without visual distinction. This represents a missed opportunity to make herbs approachable, aesthetically appealing, and giftable.

Design Concept
This project explores a new visual identity for fresh herbs, emphasizing their individuality and usability. The goal was to create packaging and branding that makes shopping for herbs intuitive, enjoyable, and visually engaging, while remaining environmentally conscious. Labels are designed for quick recognition and clarity, helping shoppers identify each herb easily, even in a crowded display.

Target Audience
Leisure home cooks, health-conscious consumers, and tech-savvy shoppers who purchase from supermarkets, specialty stores, and online platforms.

Market Insights
The global fresh herb market is projected to grow from USD $3.2B in 2021 to USD $5.8B by 2031, driven by rising interest in international cuisines and convenient packaged options. Hybrid herb varieties now offer greater consistency, faster growth, longer shelf life, and better yields, creating the perfect opportunity to elevate herbs through thoughtful design.

Impact
By combining visual appeal, usability, and eco-conscious materials, this project demonstrates how design can transform an everyday product into a desirable, shareable, and health-forward experience.

After brainstorming and testing several different directions, I finalized the art concept and design to focus on each herb’s characteristics and emphasize the visual differences between them. The design is modern, clean and artistic, focusing on a single stem and creating depth with the interaction of the font to create a unique identity. It elevates the branding while also maintaining legibility.

mock-up of artwork in real-life setting

For the final production, the goal is to balance minimal use of material with safekeeping the herbs until consumer use. The design would be printed on compostable cane fibre label stock and attached to clear, hinged containers made of NatureWorks® Biopolymer, a 100% corn-based resin that’s fully compostable in commercial facilities on 45-60 days.

The compostable plastic can be snapped closed for continued storage in the refrigerator and the sticker label would feature a tear line over the opening to ensure product consistency and safekeeping.

Label design and final renderings coming soon.