Works About

COMPANY
Fairmont Hotels & Resorts

SCOPE
Art direction
Product Placement & Styling

(1 of 2) For the 2024 relaunch of the Fairmont Store e-commerce site, I led the art direction and styling for a range of digital marketing assets. The creative approach focused on expressing Fairmont’s signature luxury in a way that feels approachable and lived-in—bringing the brand’s timeless elegance into the comfort of home.

The campaign showcased Fairmont’s in-house collection of robes, bedding, towels, and scents, alongside select third-party lifestyle products including Obakki ceramics, Lot 35 teas, Le Labo bath and body, and more.

Digital assets included hero, commercial, and product photography designed for the website, digital ads, and social media. Each composition was thoughtfully styled to reflect warmth and refinement, while accommodating various format requirements (e.g. banners, social crops) and space for post-production graphics.

Photographer: Jared Leckie
Photo Assistant: Janice Chen
Set & Prop Styling: Julia Tang

Fairmont Hotels & Resorts is an iconic, leading luxury hotel brand that started in 1907. Today it operates more than 70 properties worldwide with a diverse portfolio that includes historic icons, elegant resorts and modern city centre properties, all offering a superior guest experience that is uniquely ''Fairmont." Fairmont is set to launch its newly revamped web store with an extended product collection in Spring 2024.