art direction
The concept is based on bringing the Fairmont’s luxury experience home, featuring a product range from in-house towels, robes, bedding and scents to third-party branded items such as Obbakki ceramics and glassware, Le Labo bath and body products, Lot 35 teas, and more.
Digital marketing assets includes a variety of commercial, hero and product shots for the site, online advertising and social media content with respect to necessary dimensions based on usage (ex. banners) and room for post-production graphics.
Photographer: Jared Leckie
Photo Assistant: Janice Chen
Set & Prop Styling: Julia Tang
Fairmont Hotels & Resorts is an iconic, leading luxury hotel brand that started in 1907. Today it operates more than 70 properties worldwide with a diverse portfolio that includes historic icons, elegant resorts and modern city centre properties, all offering a superior guest experience that is uniquely ''Fairmont." Fairmont is set to launch its newly revamped web store with an extended product collection in Spring 2024.