Fairmont Hotels & Resorts
Art direction
Product Placement & Styling
The campaign showcased Fairmont’s in-house collection of robes, bedding, towels, and scents, alongside select third-party lifestyle products including Obakki ceramics, Lot 35 teas, Le Labo bath and body, and more.
Digital assets included hero, commercial, and product photography designed for the website, digital ads, and social media. Each composition was thoughtfully styled to reflect warmth and refinement, while accommodating various format requirements (e.g. banners, social crops) and space for post-production graphics.
Photographer: Jared Leckie
Photo Assistant: Janice Chen
Set & Prop Styling: Julia Tang
Fairmont Hotels & Resorts is an iconic, leading luxury hotel brand that started in 1907. Today it operates more than 70 properties worldwide with a diverse portfolio that includes historic icons, elegant resorts and modern city center properties, all offering a superior guest experience that is uniquely ''Fairmont." Fairmont is set to launch its newly revamped web store with an extended product collection in Spring 2024.