One of the challenges with open windows is the visibility that customers have from inside the store. With everything in the window being visible from all angles (front, sides, back), it was important to ensure the design of the installation was aesthetic and that products on some mannequins could be showcased from behind.
KNIX is a DTC intimate apparel brand that re-invents intimates for real life. They spent the last decade innovating technology and introduced Leakproof Underwear to the world in 2013. In July 2022, KNIX was acquired by Essity as one of the largest publicly disclosed private sales of a DTC brand by a female founder.