KNIX
Art Direction
End-to-End Production Design
The concept was rooted in showcasing strength and confidence through sculptural forms and tonal minimalism—highlighting the fluid lines of the new shapewear collection in a way that felt both bold and body-celebrating. I guided the full creative process from spatial planning and material selection to color palette development, 2D renderings, and on-site execution.
A key challenge was designing for open, fully visible window spaces—where installations needed to look polished from every angle, including from inside the store. This required thoughtful composition, multi-directional styling, and custom mannequin placement to ensure products were heroed from both the front and back.
KNIX is a DTC intimate apparel brand that re-invents intimates for real life. They spent the last decade innovating technology and introduced Leakproof Underwear to the world in 2013. In July 2022, KNIX was acquired by Essity as one of the largest publicly disclosed private sales of a DTC brand by a female founder.