Works About

Art direction, social media, copywriting

Toronto Coffee Directory (TCD)

Co-founded and led the art direction for a city coffee guide during 2018 that was ultimately cancelled due to COVID. During its journey, I designed and produced content for the the guide and marketing materials, as well as managed the social media account that quickly amassed over 1,700 followers during its initial launch.

Toronto Coffee Directory (TCD) was a city guide project to provide both locals and visitors around the 160+ independent coffee shops in Toronto. It was a passion project created by Ashley Tomlinson and I to support the local coffee businesses we frequented at around the city. We were driven to encourage people to use this guide to promote “travel” in Toronto— as a way to start exploring more coffee shops and the different neighbourhoods that they’re in. Throughout the guide, it highlighted some interviews and unique stories behind some of the coffee shops and roasters in the city.

@torontocoffeedirectory

Email design, copy writing