Cabot Revelstoke presented an unusual creative challenge — building desire for a destination that doesn't exist yet. With the property anticipating opening in 2027, the campaign had no completed homes or finished courses to show, only renderings and the promise of what was being built. The goal was to drive awareness and website traffic while supporting early pre-construction real estate sales.

The creative direction leaned into what makes Revelstoke compelling, its natural beauty and the rare experience of golf up in the mountains. Using landscape photography to anchor the campaign, I developed a visual language that feels adventurous and luxurious. Billboard placements along Camozzi Road near the Revelstoke Mountain Resort site put the brand directly in front of visitors already in the area, with plans to extend into urban markets to reach high net-worth audiences where they live and work. The campaign messaging centred around the idea of elevation both literally and conceptually, "A new higher ground" and "Golf, elevated."