Julia Tang
ABOUT
Julia Tang is a brand designer and strategist trained in visual communication. With over 10 years of experience across strategy and digital, she has helped scale brands like Cabot and Knix through high-growth and international expansion, bringing brand identities to life through thoughtful creative execution. She brings a strategic, consumer-first lens to every project, guiding work from concept to execution across traditional and digital platforms.
Julia Tang is a brand designer and strategist trained in visual communication. With over 10 years of experience across strategy and digital, she has helped scale brands like Cabot and Knix through high-growth and international expansion, bringing brand identities to life through thoughtful creative execution. She brings a strategic, consumer-first lens to every project, guiding work from concept to execution across traditional and digital platforms.
Select Works Below
Select Works Below
Select Works Below
SCOPE — Art direction, design, print production, copywriting support
Cabot Revelstoke Campaign
SCOPE — Art direction, design, print production, copywriting support
Cabot Revelstoke Campaign
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TITLE
SCOPE — Discovery & concept development, visual identity application, site navigation, design collaboration with software development agency
Cabot Website Re-design
SCOPE — Discovery & concept development, visual identity application, site navigation, design collaboration with software development agency
Cabot Website Re-design
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TITLE
Key Highlights —
Consolidated seven individual property sites — serving a combined 70,000+ monthly visitors — onto one cohesive global platform.
Introduced new primary and secondary website menus that clarified Cabot's core verticals and surfaced previously buried e-commerce and key calls-to-action.
Improved UX in partnership with web development agency Channel13.
SCOPE — Identity strategy, brand architecture, campaign design, design systems, brand guidelines, templates, global rollout
Cabot Brand Refresh
SCOPE — Identity strategy, brand architecture, campaign design, design systems, brand guidelines, templates, global rollout
Cabot Brand Refresh
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Key Highlights —
End-to-end brand refresh: strategy, design system, guidelines, and global rollout.
Refined 28+ logos, recalibrated colour palettes, and unified 120+ assets across every channel.
Co-led the strategic rename from The Cabot Collection to Cabot — new name, new architecture, one cohesive brand.
Built a global brand guidelines system that reduced ambiguity and accelerated production across teams, vendors, and partners.
SCOPE — Concept, production design, prototyping, vendor coordination, rollout across Canada
Knix 'Love Your Shape' Shapewear Launch
SCOPE — Concept, production design, prototyping, vendor coordination, rollout across Canada
Knix 'Love Your Shape' Shapewear Launch
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Key Highlights —
End-to-end art direction, design and production of window installations across Knix's Canadian flagship stores.
Contributed to a 24% increase in store traffic in the first week of launch, with first-week sales exceeding targets by 30%.
Designed for longevity and reusability with a sustainable production approach.
SCOPE — Art direction, product styling, set styling, shoot production
Fairmont Hotel
SCOPE — Art direction, product styling, set styling, shoot production
Fairmont Hotel
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Skills
Brand Identity
Graphic Design
Visual Storytelling
Visual Design Systems
Brand Identity
Graphic Design
Visual Storytelling
Visual Design Systems
Web Design
Book Design
Layout & Templates
Product Design
Photo Editing/Retouching
Print Production
Systems Thinking
Animation
Web Design
Book Design
Layout & Templates
Product Design
Photo Editing/Retouching
Print Production
Systems Thinking
Animation
Tools
Adobe Creative Cloud/Suite
Figma
Procreate
Canva
Adobe Creative Cloud/Suite
Figma
Procreate
Canva
Framer
WordPress
Webflow
Affinity
GenAI
Google Suite
Microsoft Office Suite
Framer
WordPress
Webflow
Affinity
GenAI
Google Suite
Microsoft Office Suite
© 2025
© 2025
Site Design by Julia Tang
© 2025
Site Design by Julia Tang