As Cabot rapidly grew from four to seven global destinations, its digital presence needed to evolve alongside the brand. The previous site structure was built around the individual properties and did not present Cabot as a cohesive global portfolio. Following a refresh of Cabot's global brand guidelines, I partnered with the Brand Director to champion and lead a full website redesign to bring all destinations into a single, unified platform.

I led the art direction and translation of Cabot's updated visual identity into a scalable digital design system, applying refined typography, colour palettes, logo usage, and layout principles across the site. Working closely with web development agency Channel13, I helped shape the UX strategy and restructured the site navigation, helping users understand what Cabot offered and where to go. The project also required coordinating across 7 destination teams and 7 internal teams, including IT, marketing, hospitality, product, finance, operations, and legal, to ensure the platform could support both the brand experience and the operational demands of a growing global business.